IHOP's Big Reveal: Restaurant Explains Why It Will Now Be Called IHOb

In a shocking twist, the "B" in the International House of Pancakes' new name, IHOb, is not breakfast, brunch or burrito. That's right, it's burgers.

IHOb has a new name and menu. Burgers are the new "thing."
Photo Credit: *IHOb*

Cecilia Levine

06/11/2018 9:37 a.m.

The restaurant chain announced Monday on Fox News that its new name comes with a new menu rollout of Steakburgers.

The change to International House of Burgers is not permanent, and it will continue to serve pancakes as well.

Ninety-two percent of Daily Voice readers guessed in a recent poll that the "B" would in fact be for breakfast.

The new menu will include seven new varieties of steakburgers, Fox News reports. New items include a classic burger, classic with bacon, big brunch burger with bacon, a fried egg, potato pancake and cheese the Mega Monster and more.

Passaic County food Instagrammer Chris Putignano, however, correctly predicted the change.

"Breakfast and diners are a declining segment," he told Daily Voice. "Burgers is a trend that hasn’t bursted yet, and researchers predict it’s not going to burst and it’s here to stay."

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